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TERMS & PRICING
Homework Success for
'Time Starved' Parents
T

his publisher produced a book and a series of educational brochures that coached busy "time-starved" parents on how to help their children with homework. It was sold directly to consumers via direct mail offers and catalogs, and also to institutions such as educational systems, the military, non-profits, educational companies, and counselors. Selections include both consumers and the institutional buyers. 30% with phone. 62% Female.

Average Order Size: $19/ $300

100% Response
Card # 2841B

Total: 60,029
Base Rental Price: $95/M

Selections available include (add $5/M)

1. School Systems & Institutions

3,547
2. Employer, Military, Public Institutions

2,067
3. Non-Profits

881
4. Parents of School-Aged Children

47,366
5. Spanish-Language Families
(Not Included in Above)

6,168






 
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